‘Is Online Killing Offline Lead Generation?’ – ‘Business 2 Community’ Article

Matt Ford says, “It seems like nary a day goes by that a business man doesn’t wonder about how many new connections they’ve made on LinkedIn, or how many new “friends” do they have on Facebook. Maybe you’re thinking about how many Circles you should join on Google+ today, or how many new people you want to follow on Twitter. Lead generation has really taken off and gone online.

Many marketers are still unsure about using online channels to generate leads though and prefer to stick to traditional means and make use of offline methods”.