‘Twitter Mentioned in Half of Super Bowl Commercials’ – ‘Mashable’

Seth Fiegerman says, “The big winner of the Super Bowl may have been Twitter.

Not only was this the most tweeted Super Bowl ever with more than 24 million tweets about the game, but Twitter as a company was also mentioned in far more ads than any of its social media competitors.

Twitter was mentioned in about half of the 52 national commercials that aired between kickoff and the final seconds of the game, according to a tally by Matt McGee at MarketingLand. Facebook, by comparison, was mentioned in just four national ads, or about 8%”.