MarketingSherpa has released a case study titled “Email Marketing: 98% conversion rate of qualified leads thanks to email education drip campaign”.

Courtney Eckerle says, “To save resources, including the valuable time of its five full-time staff members, Iron Tribe Fitness built a website and a series of 11 emails both focused on educating prospects about its niche service.

With a combination of email marketing and staff personally qualifying leads, Iron Tribe was able to cut the amount of people with whom they conducted in-person consultations to 53% of prospects, converting 98% of those to signing a contract”.

Email Marketing: 98% conversion rate of qualified leads thanks to email education drip campaign

MarketingSherpa

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