MarketingExperiments is hosting a webinar on Wednesday, February 6 at 4.00 pm EST. The topic of the webinar is “Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns”.

MarketingExperiments team says, “How do you write the subject line of an email? How do you write the first sentence?

Most of us start with a blank page and hope something comes to us. However, this method leads to a few problems:

1. It often takes too long to write an email this way (especially under a deadline).
2. Writing without a method is agonizingly painful for any writer.
3. There’s no guarantee your copy will work once you have it written.

So how can we write effective email copy while minimizing these problems?

In a recent experiment completed in our lab, marketers inside a cloud-based software company faced the challenge of writing an email to regain potential customers who had abandoned the company’s free trial sign-up process.

In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will show you how the team wrote and tested three variations of email copy to achieve the greatest gain”.

Webinar Details

Organizer: MarketingExperiments

Topic: Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns

Day/Date: Wednesday, February 6

Time: 4.00 pm EST – Time Zone Converter

Register for webinar details.

‘Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns’ Webinar

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