‘How to Align your Website with your Business’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “How to Align your Website with your Business”.
Kathleen Fealy says, “Does your website represent your business? Businesses in various stages of maturity need to review how they present themselves to their targeted visitors and if they are consistent in their branding and style.
A business in the early stages may still be defining its image and audience, while a company going through great growth, may have shifted its product or service offerings or its targeted visitors. It’s important to take the time to see if the business reflects your current offerings and if that message is consistent across the various marketing platforms your business may be engaging in — like emails, social media sites, your website, YouTube, and anywhere else the business is represented”.
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