‘Influencing How Google Displays Your Page Description’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Influencing How Google Displays Your Page Description”.
Chris Silver Smith says, “The brief preview text that appears below the links to your pages in Google’s search results can be influenced by savvy marketers to improve site traffic through engineered meta descriptions. Read on for details.
Snippets: Google’s Page Descriptions in Search Results
Google calls the description text appearing below links in search results “snippets”. Quite a few webmasters out there ignore snippets — perhaps subconsciously understanding them to be formed out of text appearing on their web pages. However, savvier webmasters know that snippet descriptions can be influenced and made more optimal, helping to increase the appearance of their listings in search results and thereby increasing click-throughs to the page”.
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