‘Why Content Marketing is Not Branding’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Why Content Marketing is Not Branding”.
Chris Brogan says, “It would appear that our buzzword du jour is “content marketing.”
You might have noticed that they talk about it a lot here on Copyblogger.
(If you haven’t noticed that, you’re either new or you don’t pay attention very well.)
At a gathering in Boston recently, I threw out this one: “Content marketing is weaponized storytelling.”
It got a lot of retweets. And now, weeks later, I don’t really know if I even agree with that”.
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