‘Why Your Website Needs to Keep Its Footer Clean’ – ‘Business 2 Community’ Article

Dave Conklin says, “Footers: Used, Abused, and Misunderstood

Because of what a website footer is and where it is located, these often maligned pieces of website real estate are ripe for the kind of misuse and abuse common to shady SEO practices and the honest mistakes of webmasters who go just a bit too far when optimizing their pages.
The problem lies in the very thing that makes footers so great: they have enormous potential.
The footer of a website is a final stop before a user either navigates to a new page on the website or leaves the site altogether. If someone has been unable to find the information they want on the rest of the website, the footer might be their last chance to get what they came for. Whether it is contact information or a simpler link-based navigation, footers can do a lot of good things for a website”.