‘Color Psychology and Ecommerce’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Color Psychology and Ecommerce”.
Drew Coffin says, “Color affects our moods and states of mind. It can influence customer buying habits, making color psychology an important part of ecommerce. This article will address color psychology basics and ways you can use color psychology with your ecommerce efforts.
Color, Culture, and Context
Remember that color psychology is not an exact science. It depends on a person’s culture and the context with which the color is presented. For example, Japanese culture associates yellow with courage while Western culture sometimes associates yellow with cowardice”.
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