‘Google Upgrades AdWords for Better Mobile Targeting’ – ‘Mashable’

Todd Wasserman says, “Google on Wednesday upgraded its AdWords program to let advertisers customize their placements on mobile by such factors as type of device, time of day and geographic proximity.

The upgrade, called Enhanced Campaigns, will let business owners build a campaign while taking those factors into consideration. However, Google promises that you’ll be able to manage it all in a single place”.