‘Off And Running . . . In The B2B CMO Race’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Off And Running . . . In The B2B CMO Race”.
Laura Ramos says, “Hello, I’m Laura Ramos and I write for Chief Marketing Officers.
That’s the standard line around here. It’ll take a little gettting used to saying it. Heck, I still find myself saying “Xerox” instead of “Forrester” from time to time, but I hope to get out of that habit soon.
Luckily, I won’t have to break my habit of thinking and writing about the issues that face large companies that sell highly-considered products and services to other businesses through a direct sales force or channel partners. I’ve always been a B2B girl and I’ll stick to that focus here at Forrester”.
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