‘Valentines Day Edition: Targeting Facebook Ads’ – ‘Business 2 Community’ Article

Bree Nakatani says, “Targeting Facebook Ads to a specific demographics is ideal if your promotion or campaign is directed at a specific audience. It is likely that you’ll want to target most of your ads in one way or another.

There are many targeting options available:
gender
relationship status
age
likes
interests
workplace
education
broad interests”.