‘Want More Sales From Your Email? Think List Management’ – ‘Business 2 Community’ Article

Skadeedle says, “If you’ve got a biz and you’re using email marketing to get more sales then good for you! Many folks go right to offering discounts or sales. Fab idea for sure, but before you send out your next offer, take a look at your email list. Did we just say email list? You bet! A big opportunity that many businesses miss, is list management. Lots of biz owners think having the biggest list and sending their messages to everyone on it will result in opens, clicks and ultimately, a purchase. But the opposite can be true.

If you’re sending specific information that your readers are looking for, you stand a better chance of getting them to engage with your email, your company and hopefully make that all important purchase (or purchases!). The fire hose approach may result in some success, but if you’re sending email messages targeted to the interests, or prior behaviors (such as a past purchase) of those on the lists, you should get better results”.