The latest article on  ‘Marketing Land’ is titled “Yahoo Strikes Deal To Run Contextual AdSense Ads From Google”.

Pamela Parker says, “Yahoo has announced that it will be working with Google. No, not on search-triggered advertising, Bing is still Yahoo’s exclusive partner there, but Google will non-exclusively provide contextual ads that will appear throughout Yahoo’s properties and certain co-branded sites. The ads will come through AdSense for Content, with mobile ads provided by AdMob.

In a blog post announcing the global relationship, Yahoo said, “By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.”

Yahoo already displays contextual advertising as part of Bing’s content network, and last September, it announced a deal to open its own contextual advertising network in partnership with Bing and Media.net”.

Yahoo Strikes Deal To Run Contextual AdSense Ads From Google

Marketing Land

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