The latest article on ‘MarketingProfs’ is titled “Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013”.

Anthony Piwarun  says, “Online marketers near and far resolved in January to get to the top of search results this year. If you’re still stumped, here are a five simple yet effective tactics to employ during the rest of 2013.

1. Eliminate category, subcategory, and product pages that don’t have descriptions

The launch of Google Panda in February of 2011 changed the game for e-commerce SEO. Throughout the rest of the year and into 2012, Google Panda significantly hurt websites (including the e-commerce sites) that had “thin” content. By now, we should all know that content isn’t only for fueling rankings but also for encouraging the coveted macro conversion that we all salivate over: “buy now.”

A lack of category and subcategory descriptions might work for brands like Ralph Lauren and retailers like Macy’s and Overstock”.

Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013

MarketingProfs

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