The latest article on  ‘Marketing Land’ is titled “Google Launches AdWords Enhanced Campaigns To Reach More Mobile Users”.

Barry Schwartz says, “Google announced a new way for advertisers to create campaigns within their AdWords network. Google is calling this AdWords Enhanced Campaigns.

The goal is to make it easier for advertisers to target searchers on all sorts of devices. In short, too many advertisers only focus on desktop users but mobile search is growing.

Google is trying to make it easier for advertisers to create ads and target those ads for mobile and desktop users. Google wants ads in more places, and by making it easier for advertisers to target these devices, Google hopes to achieve just that”.

Google Launches AdWords Enhanced Campaigns To Reach More Mobile Users

Marketing Land

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