‘Marketing Automation Must-Haves For B2B Marketers: (Infographic)’ – ‘Business 2 Community’ Article

Christabelle Tani says, “More and more organisations are reaping the rewards of an investment in marketing automation technology.

According to Gartner, companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
This is probably why marketing automation is the fastest growing CRM-related segment in the last 5 years (Focus Research). In fact, the adoption of marketing automation technology is expected to increase by 50% by 2015 (Sirius Decisions).

Initially, marketing automation exists to make marketers more efficient by automating repetitive steps. Thanks to marketing automation software, we no longer have to devote huge chunks of time on manual tasks associated with lead generation and nurturing”.