‘Lead Generation: 4 tips to present value before cost’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: 4 tips to present value before cost”.
Courtney Eckerle says, “Some industries require an abundance of information from leads before they can deliver their product or service. It can be extremely difficult to show value without handing out exact price quotes.
However, leaving breadcrumbs of value along the lead generation path can earn conversions later when the price is finally revealed.
A good example of this was discussed in MECLABS’ twice-weekly PRS, or Peer Review Session. A lead generation form for a mortgage lender was brought up among the conversion team – an industry where leads are looking for any excuse to bounce at handing over large amounts of information”.
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