‘5 Fool-Proof Signs that Your Lead Generation Campaign is Failing’ – ‘Business 2 Community’ Article

Ryan Wilson says, “Whoever said numbers do not lie was obviously not referring to online marketing numbers. There is nothing that boosts the morale of the marketing team than seeing lead numbers go up. However, increased lead generation numbers do not always mean increased sales. To optimize your online marketing efforts, you should focus on generating leads which create the most downstream value for your business as possible.

If you’ve been upbeat seeing an increase in your lead counts, take the next step and qualify them. Here are six warning signs that you are not generating leads that will create value for your business”.