‘How to Monitor a Pay-per-click Ad Campaign’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “How to Monitor a Pay-per-click Ad Campaign”.
Mellissa Mackey says, “Whether your pay-per-click advertising campaigns are managed in-house or by an agency, chances are you receive some type of reporting regularly. PPC reporting is important not only for the management team, but for the PPC managers themselves, as it offers an overview of performance that’s not often available anywhere else.
There are many reporting variations for PPC campaigns. Many of the differences in reports are cosmetic: reports can be presented in PowerPoint, Word, or Excel, for example. The format itself is unimportant. It’s the metrics in the report that are crucial”.
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