‘Is It Time For A Remarketing Review?’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Is It Time For A Remarketing Review?”.
Shelley Ellis says, “Many of you have taken the first steps toward setting up Google Display Network (GDN) remarketing campaigns. It may be time to review and refine those strategies. This exercise should give you clarification about your remarketing objectives, show you where you may be overlapping audiences across campaigns and show you where you may be missing”.
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