The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: 4 techniques to discuss with your data analysts”.

Daniel Burstein says, “On a recent MarketingSherpa webinar, sponsored by Paramore, I discussed statistical analytics techniques with Benjamin Fillip, Data Analyst, MECLABS …

Ben chose the techniques to feature on “Four Techniques to Improve Analytics Based on Customer Knowledge” from his experience working with MECLABS Research Partners. These are the same four techniques the MECLABS team of data scientists typically uses at the beginning of a Research Partnership to help guide testing and optimization”.

Marketing Analytics: 4 techniques to discuss with your data analysts

MarketingExperiments Blog

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