‘Why Companies Are Outsourcing to Kickstarter’ – ‘Mashable’

Jessica Leber says, “Ram Malasani, CEO and founder of the 22-person company Securifi, isn’t the typical newbie entrepreneur you’d expect to find on Kickstarter, a wildly popular website where people can pitch projects and receive small pledges of financial support from anyone. But with weeks still left to go on its campaign for the Almond+, a reimagined Wi-Fi router that can also control connected home systems like a thermostat or lighting, Securifi has raised more than $340,000—far more than the original goal.

Malasani’s company wasn’t exactly starving for funds”.