The latest article on ‘MarketingProfs’ is titled “Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]”.

Verónica Maria Jarski  says, “Customers often break up with brands that ignore them.

For instance, although 90% of retailers are active on Twitter, only 29% use it to engage with shoppers. That’s just one example of why customers may feel the relationship with a brand is one-sided. And no one likes a one-sided relationship.

The feeling of unreciprocated admiration will often cause customers to break up with brands”.

Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]

MarketingProfs

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