‘Email Marketing: Wireless provider increases open rate by 537% and clickthrough by 92% with personalized daily newsletter’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Marketing: Wireless provider increases open rate by 537% and clickthrough by 92% with personalized daily newsletter”.
Courtney Eckerle says, “Newsletters are an often neglected strategy with 46% of marketers reporting their email newsletter as staying the course and 11% having a floundering program, according to the MarketingSherpa 2012 Email Marketing Benchmark Report.
In this case study, read how C Spire Wireless drastically increased engagement by integrating personalization into its daily newsletter program, NEWSLINK”.
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