‘5 Dead Simple Ways to Track Social Media ROI’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “5 Dead Simple Ways to Track Social Media ROI”.
Todd Wasserman says, “How do you figure out that $1,000 you spent on Facebook was worth it? It’s complicated.
How could it be otherwise? Marketers have been spoiled by search advertising with its last-click attribution, but the reality is most advertising doesn’t work that way. Think of a billboard, for instance. There’s no record of who has seen your billboard ad and certainly no way to calculate how many people have seen it and then purchased your product because of the ad.
Despite its copious digital data, social media is pretty much the same. That said, there are a few dead simple ways to track ROI that don’t require a mixed media modeling program or a staff of math nerds”.
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