‘Ditch the Funnel: ‘Purchase Loop’ Echoes New Buyer Behavior’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Ditch the Funnel: ‘Purchase Loop’ Echoes New Buyer Behavior”.
Lenna Garibian says, “With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to new research conducted by Latitude and About.com. Even so, buying decisions appear to happening more quickly than ever, the study”.
Comments are closed.
