‘2013 Mobile Trends For Marketers’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “2013 Mobile Trends For Marketers”.
Thomas Husson says, “In advance of Mobile World Congress, I revisited our 2012 mobile trends predictionswith my colleague Julie Ask and we found that all of them are still evolving and relevant in 2013.
The trends we’ve identified for 2013 center on multiyear plans and scaled-up investments. Mobile’s dynamics of immediacy and ubiquity will challenge the notion that mobile is immature. Innovators will overcome any concerns about maturity to make big, strategic investments in mobile to pull ahead of their competitors. Differentiating with mobile will require marketers to develop the multiyear visions required to drive real change in their business and their approach to implementing mobile services”.
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