‘Evolution Of Display Ad Strategies For Mobile Monetization’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Evolution Of Display Ad Strategies For Mobile Monetization”.
Bill Dinan says, “There was a time when the worlds of search and display advertising were completely separate, given the emphasis on click-driven search ads versus branding-focused display ads. Then mobile happened — consumers shifted from desktops to smartphones and tablets as their primary “action” devices for researching and making purchases, which brought a whole new set of”.
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