The latest article on ‘The Forrester Blog’ is titled “Get Ready For The Ultra-Connected Customer To Upturn Marketing In 2013”.

David Truog says, “Are you thinking hard about what you should be on the lookout for as a marketer in 2013? We think it will be a transformative year. Here’s why.

The biggest change we see underway is the amazingly rapid increase in the number of people who access the Internet multiple times a day, from multiple locations, with at least three devices. They’re ultra-connected and always addressable, and by the end of 2012, these perpetually connected customers already made up 42% of online adults in the US and 37% in Europe, up from much less than that just a year before. By the end of 2013, we predict that almost half of online adults globally will join this revolution”.

Get Ready For The Ultra-Connected Customer To Upturn Marketing In 2013

The Forrester Blog

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