‘Product Listing Ads Remain Strong – Paid Search Trends For February 2013’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Product Listing Ads Remain Strong – Paid Search Trends For February 2013”.

Kohki Yamaguchi says, “Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3% lower for Yahoo!-Bing, compared to January. Year-over-year (YoY), retail CPCs are stronger on Google, partially due to rising CPCs on Product Listing Ads (PLAs), ending at a 5% YoY gain for Google and”.

Product Listing Ads Remain Strong – Paid Search Trends For February 2013

Marketing Land