The latest article on ‘MarketingProfs’ is titled “Is Your Video Platform Future-Proof?”.

Jeff Fissel say, “Video marketing is more important than ever as consumers increasingly research products before making purchases. In fact, a 2011 survey found that buyers of technology products ranked video third—behind only brochures and whitepapers—as the type of content they consume when evaluating a purchase.

Though you might already have your video marketing strategy figured out, as with most new technologies, video standards and platforms are always changing.

The following tips will help ensure that your video platform—and the videos you create—remain future-proof”.

10 Lessons From Digital Pioneers on How To Become a Digital Success

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