The latest ‘MarketingExperiments’ blog post is titled “Mobile Optimization: How the Ritz-Carlton Destination Club increased its mobile email traffic 243%”.

John Tackett says, “With MarketingSherpa Email Summit 2013 just around the corner, I wanted to touch on a strategy that, for the most part, is uncharted by marketers – mobile email marketing. According to the MarketingSherpa 2013 Mobile Marketing Benchmark Report, only 11% of marketers are using mobile email marketing as a tactic”.

Mobile Optimization: How the Ritz-Carlton Destination Club increased its mobile email traffic 243%

MarketingExperiments Blog

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