‘Report: Yahoo’s Mobile Ad Revenue $125 Million’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Report: Yahoo’s Mobile Ad Revenue $125 Million”.
Greg Sterling says, “Kara Swisher at AllThingsD, who seems to have an unlimited supply of moles and sources within Yahoo, is reporting that she’s been told by someone inside the company that Yahoo’s mobile ad revenues are only $125 million annually — with most of that coming from search. According to Swisher: [D]irect mobile revenue hovers only around”.
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