‘The 4 Most Costly Landing Page Mistakes’ – ‘Business 2 Community’ Article

Dustin Sparks says, “Video is GREAT at increasing conversions – BUT, that doesn’t mean that ANY video on ANY landing page will increase conversions.

Let me explain.  Too many companies put videos on their landing pages that are too general, like an “About Us’ video – or they use their television commercial on every landing page.  This is a bit “broken” and here’s why.

Pushing a video (or any message) at a potential customer that the customer has NOT requested will fail as a tactic in gaining new customers, and by extension your conversions/revenue will be affected”.