‘Email Copywriting: How a change in tone increased lead inquiry by 349%’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Email Copywriting: How a change in tone increased lead inquiry by 349%”.
John Tackett says, “Writing copy for an email is difficult enough – but what about tone?
Are you talking to your customers or at them? Do the offers in your emails entice or do they alienate?
Today’s MarketingExperiments blog post will share an experiment featured in our recent Email Copywriting Clinic, sponsored by Ongage, in which presenter Flint McGlaughlin, Managing Director, MECLABS revealed the results of an experiment on how tone affects conversion”.
Email Copywriting: How a change in tone increased lead inquiry by 349%
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