‘The Road To Understanding Viewable Ad Impressions’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “The Road To Understanding Viewable Ad Impressions”.
James Green says, “According to a recent comScore study of a dozen major brands, including Allstate, Ford and Kellogg’s, 31 percent of online ads go unseen by consumers. Recently, I moderated a panel of experts in the field, and they all said they’d seen typical rates of unseen ads coming in at over 50%, and, in the worst”.
Comments are closed.
