‘Women Business Owners Upbeat, Boosting Marketing Spend’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Women Business Owners Upbeat, Boosting Marketing Spend”.
Lenna Garibian say, “Some 81% of women business owners (WBOs) say they’re optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business Owners (NAWBO).
Asked about their marketing investments in 2013, more than one-half (54.3%) of WBOs cite their website as a “very important” priority, 35.9% cite social media marketing, 35.7% cite search engine optimization (SEO), and 19.9% cite mobile as a very important investment priority in 2013”.
Comments are closed.
