‘Zappos Tracks Pinterest Conversions with Pinfluencer’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Zappos Tracks Pinterest Conversions with Pinfluencer”.
Pete Prestipino says, “As Pinterest continues its slow but steady ascent to social media greatness, brands are turning to the platform in droves to raise awareness with their target consumers and, in some cases, even turning a profit. As more and more enterprises start leveraging the platform, there will be a greater need to understand, on a high level, just how well they are performing.
Case in point, Pinfluencer (a marketing and analytics solution for Pinterest) has announced that online apparel and footwear retailerZappos has selected its solution to provide performance analytics about its campaigns focusing on the social media site’s audience”.
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