‘5 Ways to Get More From Any Content Marketing Campaign’ – ‘Mashable’

Scott Steinberg says, “Your business’ promotional material and content marketing strategies are great. You’re happy with your articles, blogs, podcasts and video posts; your team’s writing and creative work is stellar; and you want to shout the results with pride into cyberspace. So why settle for one bite of the apple when you connect with a wider audience, drive added awareness and maximize returns in more ways than one?”.