MarketingSherpa has released a case study titled “Email Marketing: Weekly newsletter sees 400% lift in reactivation of inactive subscribers with personalization”.

Courtney Eckerle says, “New opportunities for personalization in email marketing are arising as email platforms and technology for tracking audience behavior advances. By analyzing behavioral patterns, you can gain valuable insight into consumers’ interests and needs, leading to more accurate communications.

In this case study, see how Eventful personalized its weekly newsletter and launched a new email alert system, honing in on its 20 million users’ specific interests, raised its clickthrough rates by 97% and saw a 400% increase in reactivation for inactive subscribers”.

Email Marketing: Weekly newsletter sees 400% lift in reactivation of inactive subscribers with personalization

MarketingSherpa

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