‘How Inbound Marketing Can Fuel Native Advertising’ – HubSpot
The latest article on HubSpot blog is titled “How Inbound Marketing Can Fuel Native Advertising”.
Steve Hall says, “If you’re a CMO, you may have heard the term “native advertising” bandied about recently. While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that’s part of a media outlet’s editorial offering. In plain English, that means paid editorial”.
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