‘Law Firms Embrace Video for Online Marketing’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Law Firms Embrace Video for Online Marketing”.
Micah Buchdahl says, “The use of videos as an Internet marketing tool continues to increase as law firms of all shapes and sizes are finding that there are significant benefits to “going Hollywood.” The reasons for using video are numerous — from both a search engine optimization and end-user perspective.
Early video usage on law firm websites amounted more to adding bells and whistles than providing any real value. For firms that engaged in television advertising, it certainly made sense to make those available online. Many firms liked to have a welcome message from the managing partner — usually poorly produced, stilted, and sleepy”.
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