‘Real-Time Bidding Boosts Ad Revenue for Publishers’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Real-Time Bidding Boosts Ad Revenue for Publishers”.
Michael Garrity says, “The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platformPubMatic.
A recent analysis by PubMatic of publisher monetization in 2012 showed that by the fourth quarter of last year, RTB was representing almost 31 percent of its paid impressions (a figure that was nearly double what it was at the same time in 2011), as well as accounting for 48 percent of the company’s entire revenue”.
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