‘The Future of Facebook as a Social Content Farm’ – ‘Mashable’

Kevin Morris says, “In the lofty idealism of Facebook, the world’s largest social network fosters basic human connections. It keeps you in touch with the people you care about. The number of friends you boast on Facebook is a direct measure of the richness of your social life.

“Chairs are for people,” proclaims one earnest ad, “and that is why chairs are like Facebook.”

Now, the company rhetoric, always tenuously connected to reality, is verging on fantasy”.