‘6 Ways To Make Freemium Work For B2B Products’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “6 Ways To Make Freemium Work For B2B Products”.
Anthony Smith says, “You may have read a lot of articles last year about why the so-called “freemium” model doesn’t work for most consumer-oriented companies. And it’s true that offering a base-level product for free to gain visibility and marketshare and then converting a subset of users to a paid, premium version is not a viable strategy for every business.
However, depending on the product you’re offering, the freemium model can work well for business-to-business (B2B) companies, and especially well for B2VSB (business-to-very-small-business) companies”.
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