‘B2B Marketing: Manufacturer’s “Cheaper than China” branding campaign increases sales 33%’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “B2B Marketing: Manufacturer’s “Cheaper than China” branding campaign increases sales 33%”.

David Kirkpatrick says, “When a strongly held perception about a marketplace doesn’t match reality, it can be difficult to push facts through those beliefs.

The Rodon Group is a manufacturer of small plastic components and had lost customers to China-based manufacturers due to cost savings. When those manufacturers began competing with Rodon in the U.S. marketplace, armed with the perception U.S. firms couldn’t compete on price, the marketing team knew it needed to cut through the fog of mislaid marketplace perceptions.

The result was a completely revamped marketing strategy resulting in a 450% increase in organic website traffic and a 33% lift in sales”.

B2B Marketing: Manufacturer’s “Cheaper than China” branding campaign increases sales 33%

MarketingSherpa