‘Email Marketing: 3 questions every marketer should ask about negative lifts’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 3 questions every marketer should ask about negative lifts”.
John Tackett says, “What can you learn about your customers from a test that produced a negative lift?
This was the central idea behind the opening keynote presentation, “The Internet as a Living Laboratory,” at MarketingSherpa Email Summit 2013 from Flint McGlaughlin, Managing Director, MECLABS.
In today’s MarketingExperiments blog post, we’re reporting live from Email Summit and will share one of the experiments featured in Flint’s session along with three important questions every marketer should ask themselves when a test results in a conversion decrease”.
Email Marketing: 3 questions every marketer should ask about negative lifts
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