‘Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It”.

Matt McGee says, “There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns. On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number that’s expected to surpass PC/desktop opens by the end of the year”.

Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It

Marketing Land