‘Facebook Ads: How Zappos.com manages a $10 million strategy’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Facebook Ads: How Zappos.com manages a $10 million strategy”.
Adam Sutton says, “Recent wisdom tells marketers to avoid using Facebook ads to drive traffic to their websites. People use Facebook to interact and play games, the thinking goes, not to leave the network and shop for products. If that’s true, no one told the team at Zappos.com.
Zappos.com’s Facebook ads drive traffic to its website and earn an annual ROI in the $10 million range. We sat down with one of the program’s managers to understand how the team uses the ads and what might change in 2013”.
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